DEXTERA Supports Hall Manufacturing

Soon after Robert Hall took on the responsibility of running the family business, he decided to expand into a new market for an opportunity to increase sales exponentially. He recognized that this would challenge his management and staff, so he brought Dextera in to provide training and coaching that would help them to get ready for increased responsibilities. Dextera started providing this as the company began to grow towards the projections Hall had set out.

This growth soon required moving from an exclusive governmental, spec-based sales approach to a more market-oriented approach, utilizing a distributor and dealer network selling to agricultural end users. Dextera took on the tasks of building a marketing strategy and plan, upgrading the marketing materials the company had, and developing new materials that would launch the company into its new market. Dextera also assisted Hall in identifying and retaining the Sales Manager that has led the company’s charge into this new market. As Hall and Dextera have maintained and executed this strategy, the market’s awareness and image of Hall’s company and products has continued to improve and feed impressive and unprecedented sales growth.

When it became clear that the company's growth would eventually require capacity expansion, Dextera arranged for Arkansas Manufacturing Solutions (AMS) to make an assessment of Hall's production facility and processes, which resulted in changes that allowed Hall to expand significantly in their existing location with minimal capital outlay.

Over the years since, Dextera has acted as the Human Resource department for Hall, developing policies, delivering training, recruiting key staff, coaching individuals, and implementing employment-related processes. Dextera is also the company’s marketing and advertising arm, producing marketing and promotional materials, working with press and media outlets, and even developing and maintaining a sophisticated, interactive Web presence that collects prospect information and provides sales tools for the company’s entire distribution network.

As Hall has grown, Dextera has continued to oversee and execute all of the human resource projects needed to assure a quality workforce while keeping the company in control of employment costs. In areas where Dextera has no specific expertise, the partners have identified and brought in external resources such as AMS to address particular areas where changes were needed to support the company’s growth.